Digging into Wee Seeds new brand!
In her journey to bring Wee Seeds to life, Founding Director Christina Cran has had the privilege of working with some amazing people!
One of them is the wonderful Emma Chapman, Art Director + Designer, who has worked with Headspace, Dove and Orange. But most recently, she has brought the new Wee Seeds brand and the first wave of digital exercises to life.
Christina said: “Our new digital toolbox wouldn’t have been possible without the support, dedication and enthusiasm of Emma. She’s been with us every step of the way — from Prototype to our first web-app launched last week. She’s taken what was in my head and made it into much more! She’s kept me on the straight and narrow, answered all my daft questions. In short, she’s amazing!”
Here Emma explains more about the design thinking behind our new look!
Designing the new Wee Seeds brand had, she explained, been about creating a world that helped families find some peace and space together, rooted in two key elements: science and emotion.
“Breaking it down into heart and head,” she said: “The ‘heart’ of the Wee Seeds brand is a fun, relatable world of characters that guide kids and adults through a series of short mindful exercises. With the science, the ‘head’ of the branding, I wanted to look at how emotions are visually represented in science.
“There are three main building blocks for the design — shape, colour and character. The shapes are developed from very early stage basic line drawings, representing the eight main emotions: Trust, Happiness, Sadness, Disgust, Surprise, Fear, Anger and Shyness. The colours are a twist on the scientific colour wheel, which identifies the perceived relationship between colour and emotion.
“The new Wee Seeds logo — the wee seed ‘Sprout’ — and supporting characters were then developed to combine both the head and heart, shape and colour, into relatable, fun characters to bring to life the new digital exercises aimed at encouraging kids and adults to take a moment out their day.”
To sign up — visit Wee Seeds.
